Slow take-up of its IPTV service in Italy has forced Tiscali to close it down. Its difficult financial position and failure to agree a deal with BSkyB on its UK operations will no doubt have contributed to the decision.
So what is the future for Tiscali's UK IPTV service, based on the venerable HomeChoice offering it acquired back in 2006 ? Competition from Sky, Virgin Media and even BT Vision makes its prospects look rather bleak - maybe the HomeChoice guys would fancy buying it out again.
But what everyone must also be wondering is whether the lack of enthusiasm for IPTV in Italy will be replicated here. The answer will depend on how innovative the providers can be - simply copying Sky+ services will not be enough. How about "theme nights" - a package of Rocky movies and Muhammed Ali documentaries, or a ChickLit movies?
Huw
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